Google sues US govt for favouring Microsoft

Google has filed suit against the US government claiming the terms for a large Department of the Interior contract favour rival Microsoft.

The lawsuit was filed by Google and Onix Networking Corp, a reseller of Google products, in the US Court of Federal Claims.

Google argues that the terms of the bid for an email, calendar and document collaboration system for some 88,000 Interior Department employees implicitly rule out a Google product and favor one from software giant Microsoft.

The company is promoting its Internet-based suite of office tools, Google Apps, for the contract over Microsoft's solution.

It said it was told there would be a "full and open competition" for the contract but the bid request "specified that only the Microsoft Business Productivity Online Suite-Federal could be proposed."

Google said it was bringing suit on the grounds "that such specification is unduly restrictive of competition" and in violation of US law.

The Internet giant said it was told its product was "not compliant with (Interior Department) security requirements," but that is not the case.

Google announced in September that three million businesses and more than 30 million people are using Google Apps, which are hosted on the Internet "cloud" as services on demand.

Google Apps include products or services such as Gmail, Google Calendar and Google Docs and are seen as the Mountain View, California company's challenge to Microsoft's popular Office software.

The Wall Street Journal said the Department of the Interior contract is estimated to be worth $58 million over five years.

Google remains at risk in China

China’s government confirmed that it renewed Google Inc’s Internet license, after the US company’s local venture pledged to allow its Web content to be supervised by regulators, the official Xinhua news agency said.

Beijing Guxiang Information Technology Co, operator of Google’s China website, has undertaken to comply with Chinese law and provide no law-breaking content, Xinhua reported, citing an unidentified official at the Ministry of Industry and Information Technology.

Getting the go-ahead gives Google, which disclosed China’s decision to renew its license last week, a chance to win search share lost to market leader Baidu Inc and woo advertisers put off by the company’s half-year dispute with the government. Some Google operations were in jeopardy as it balked at censorship rules that require companies to filter Web content.

Google was surprised by how quickly China renewed the company’s Internet-services license, Chief Executive Officer Eric Schmidt said in a July 9 interview. There were no formal negotiations between Google and Chinese officials over the decision, a person familiar with the matter said.

China renewed the license through 2012, and officials will revisit the decision annually. China’s government can still use its authority to yank the license if it deems Google’s compliance wanting, said Sandeep Aggarwal, an analyst at Caris & Co. in San Francisco.

‘At risk’
“Google remains at risk in China,” Aggarwal said. “Chinese regulators gave them a back door.”

Google, owner of the world’s most popular search engine, went public with its dispute in January, saying it was no longer willing to comply with China’s filtering regulations.

“We look forward to continuing to provide Web search and local products to our users in China,” the company said on its July 9 blog. Spokeswoman Jessica Powell declined to say whether China had imposed any conditions on renewing the permit.

Google, based in Mountain View, California, won approval after changing the way it handled search requests. After closing its Chinese search engine in March, it had been automatically redirecting users to its unfiltered site in Hong Kong. To allay officials’ concerns, Google added an extra hurdle for Chinese Web surfers, directing them to a landing page that in turn pointed them to the Hong Kong site.

Google building Facebook rival

Web world is abuzz with rumours that Google's Facebook rival is in works. The rumour mill began churning after Digg founder Kevin Rose posted a tweet last weekend (saturday to be precise), saying, "Ok, umm, huge rumor: Google to launch facebook competitor very soon 'Google Me,' very credible source."

Wondering how Google Me will really work? Experts believe that Google already has almost 30 different social properties that it has acquired or built including YouTube, Picassa, Google Profiles, Google Docs, Google Friends Connect and Google Latitude. So, the company largely has almost every component that it requires to built a Facebook killer. All it needs to do is a bit of organisation and create a common platform for all these networks.

However, so far Google is still to get a hit in the social networking space. Orkut, one of the pioneers in social network, today has little following except in Brazil and India. More recently, the company made another foray into social networking arena with Google Buzz, which aims to upgrade Gmail into a social networking hub from just an e-mail service. However, the service has been relegating to more of a Web 2.0 sharing tool than a social networking hub.

Several analysts also wonder if Google would really risk waging a full-scale war against Facebook, which has seen its fortunes soar in the past year.

Writes eWeek's Clint Boulton, "Google challenging Facebook in social is like Facebook challenging Google in search," he writes. "People are comfortable socializing on Facebook, which is where their friends (and their friends of friends are) and they are comfortable searching on Google, which is where all of the data about businesses, places and other facts live. Unless and until there are technological improvements on both sides, paired with practical user behavior shifts from consumers, never the twain shall meet."

While analysts may continue to debate the issue, the rumour has been further fanned by Adam D’Angelo, former Facebook CTO and now founder of Q&A service Quora (on Quora only).

Here's what Angelo wrote on Quora.

* This is not a rumor. This is a real project. There are a large number of people working on it. I am completely confident about this.

* They realized that Buzz wasn't enough and that they need to build out a full, first-class social network. They are modeling it off of Facebook.

* Unlike previous attempts (before Buzz at least), this is a high-priority project within Google.

* They had assumed that Facebook's growth would slow as it grew, and that Facebook wouldn't be able to have too much leverage over them, but then it just didn't stop, and now they are really scared.

Google plans superfast internet

Google plans to build a fibre optic broadband network that will connect customers to the internet at speeds 100 times faster than most existing broadband connections in the US, the company announced on its corporate blog.

"Our goal is to experiment with new ways to help make internet access better and faster for everyone," two Google product managers, Minnie Ingersoll and James Kelly, wrote in the blog post.

They said that Google plans to build and test the network in trial communities around the country starting later this year and that the tests could encompass as many as 500,000 people. They cited 3-dimensional medical imaging and quick, high-definition film downloads among the applications of such high-speed internet access.

"We'll deliver internet speeds more than 100 times faster than what most Americans have access to today with 1 gigabit per second, fibre-to-the-home connections," the post said. "We plan to offer service at a competitive price to at least 50,000 and potentially up to 500,000 people."

"We're doing this because we want to make the web better and faster to everyone," said Kelly, who also promised that the network would operate on open access network, in which users could choose various internet providers and which would not give preference to any one kind of content. Kelly appealed to local officials who were interested in having their community participate in the trial to contact the internet giant.

The announcement continued Google's recent initiative to expand into market sectors beyond its core web search speciality. In the last year it has made a splash in the mobile phone market with its Android operating system and Nexus One handset, and Tuesday announced a social networking feature aimed at taking on Facebook and Twitter.

While broadband industry incumbents may fear the entry by Google, Federal Communications Commission chairman Julius Genachowski welcomed the move, the Washington Post reported.

"Big broadband creates big opportunities," he said in a statement. "This significant trial will provide an American testbed for the next generation of innovative, high-speed internet apps, devices and services."

Google warns Chinese Goojje

Google has warned a copycat Chinese website to stop using a logo that resembles the US Internet giant's or face possible legal action, state media reported Monday.

The warning issued to the "Goojje" website comes as Google is contemplating its future in China after saying it would no longer obey government censorship rules and could pull out entirely over alleged cyberattacks.

Google accused Goojje of infringing on its trademark rights, saying the logo of the Chinese website could make users believe it was authorised by or linked to the US company, the Shenzhen Economic Daily reported.

In a letter sent to Goojje by Google's lawyers, the US Internet firm demanded the Chinese site stop using the logo by Monday, the report said.

Google China did not immediately respond to an AFP request for comment.

Reports have said Goojje was launched last month by a 20-strong team led by a college student identified only by the surname Wen, after Google issued its threat to pull out from China.

The operators of Goojje have posted vague statements on the website construed by some media as offering support for Google.

Goojje's homepage imitates Google's design and its Chinese name ends with a character that means "big sister". Google's Chinese name, meanwhile, ends with a character that is a homonym for "big brother".

Google said last month it would no longer abide by Chinese government censorship and was mulling leaving the country with the world's largest number of online users, citing cyberattacks on it and more than 20 other companies.

The Chinese government has denied any involvement in the cyberattacks.

The Google row has added to tensions between Beijing and Washington on a range of other issues including trade, US arms sales to Taiwan, and Tibet.

Yahoo to sell HotJobs to Monster

Yahoo! Inc plans to sell its HotJobs employment Web site to Monster Worldwide Inc. for $225 million in cash as the company focuses on its traditional properties, including the home page.

As part of the sale, Monster will become the provider of career and job content on Yahoo’s home page in the US and Canada for three years, Monster said today in a statement. The company expects the transaction to close in the third quarter.

Yahoo Chief Executive Officer Carol Bartz has reduced expenses and shuttered underperforming businesses, such as the GeoCities Web-hosting site. In July, she struck a deal with Microsoft Corp. to collaborate in Web search and advertising, cutting engineering and capital costs.

“It’s housekeeping step one,” said Colin Gillis, an analyst at BGC Financial LP in New York, who recommends buying Yahoo shares and doesn’t own them. “It’s the first part of the non-core divestitures that the company and management has to go through. The real notable part is it took a year to get this done.”

Yahoo paid about $436 million for HotJobs in 2002. The business, the No. 3 U.S. career and development site, had 11.1 million users in December, down 22 percent from a year earlier, according to ComScore Inc. in Reston, Virginia. Monster, ranked No. 2, had 16.5 million users in December, down 10 percent from a year ago. CareerBuilder ranked first.

Last month, Yahoo agreed to sell Zimbra, an e-mail and online collaboration unit, to VMware Inc. for an undisclosed amount.
Yahoo, based in Sunnyvale, California, paid $350 million for Zimbra in 2007.

‘Refocusing Yahoo’
“Carol has definitely done a good job in terms of refocusing Yahoo,” said Aaron Kessler, an analyst with Kaufman Brothers LP, who recommends buying the stock and doesn’t own it. “Whether longer-term they can really turn around the core growth is another issue.”

With the three-year agreement, Monster will make annual payments to Yahoo, based partly on traffic from users, Monster said.

In addition, the company will be able to pursue similar agreements in areas outside of Canada and the U.S., including Europe and Asia. New York-based Monster also will expand its network of newspapers with the addition of HotJobs, which has more than 600 newspaper partners.

“Essentially, the transaction positions Monster to add high-quality, relevant job seekers efficiently, while at the same time significantly expanding our customer base,” Sal Iannuzzi, CEO of Monster, said in a conference call.

Yahoo rose 29 cents to $15.46 today on the Nasdaq Stock Market. The shares have fallen 7.9 percent in 2010. Monster, down 5.6 percent this year, climbed 38 cents to $16.42 on the New York Stock Exchange.

“HotJobs and Monster believe the transaction will benefit job seekers and recruiters alike by allowing them to have access to a larger and more diverse pool of job seekers and recruiters,” Yahoo said in an e-mailed statement.

Twitter blocked in China?

Twitter co-founder Evan Williams today said he had been told that his microblogging service has been partially blocked in China but had no confirmation.

"That's what I've been told," he said, adding that he had "heard reports on that" but that the company did not have direct confirmation.

Williams said that China can use a firewall to block access to the service.

"There are ways for users to get around it, but I'm not an expert on that," he said, on the sidelines of the World Economic Forum meeting in Davos.

When asked about media reports that Twitter was developing ways to get around the firewall, Williams said he had been "misquoted."

"We're not actively developing any way to get around it," he said, although he stressed that "we're for the free exchange of information."

Asked if his company had noticed any cyber attacks, such as those launched against search engine giant Google from China, he said that no such moves had been detected.

Google to stop censorship in China

Google chief executive Eric Schmidt said on Thursday that the Internet giant is still censoring Web search results in China but that will change in a "reasonably short time from now."

"We're in conversation with the Chinese government," Schmidt told financial analysts in a conference call after releasing Google's fourth quarter results.

"Our business in China is today unchanged," said Schmidt, speaking a little over a week after the Internet giant revealed it had come under attack from cyber spies based in China.

"We continue to follow their laws, we continue to offer censored results," Schmidt said. "But in a reasonably short time from now we will be making some changes there."

Schmidt did not provide any further details. Google said last week that it would no longer censor Web search results in China even if that meant it had to shut down its business operations there and leave the country.

Schmidt said Google would like to remain in China. "We made a strong statement that we wish to remain in China," he said. "We like the Chinese people, we like our Chinese employees.

"We like the business opportunities there, but we'd like to do that on somewhat different terms than we have," Schimdt said.

The Google chief executive also said the cyberattacks on Google and other companies which targeted Chinese human rights activists were "still under investigation."

"We believe we've made the necessary technical changes to prevent such a future attack," he said.

Google’s China hack, an insider’s job?

Google is investigating whether one or more employees may have helped facilitate a cyber-attack from China that the US search giant said it was a victim of in mid-December, two sources told Reuters.

Google, the world's most popular search engine, said last week it may pull out of the world's biggest Internet market by users after reporting it had been hit by a "sophisticated" cyber-attack on its network that resulted in theft of its intellectual property.

The sources, who are familiar with the situation, told Reuters that the attack, which targeted people who have access to specific parts of Google networks, may have been facilitated by people working in Google China's office.

"We're not commenting on rumour and speculation. This is an ongoing investigation, and we simply cannot comment on the details," a Google spokeswoman said.

Security analysts told Reuters the malicious software (malware) used in the Google attack was a modification of a trojan called Hydraq. A trojan is malware that, once inside a computer, allows someone unauthorised access. The sophistication in the attack was in knowing whom to attack, not the malware itself, the analysts said.

Local media, citing unnamed sources, reported that some Google China employees were denied access to internal networks after January 13, while some staff were put on leave and others transferred to different offices in Google's Asia Pacific operations. Google said it would not comment on its business operations.

Google, which has denied rumours that it has already decided to shut down its China offices, said on Monday it contacted the Chinese government last week after the announcement.

"We are going to have talks with them in the coming few days," Google said. Google is also still in the process of scanning its internal networks since the cyber-attack in mid-December.

China has tried to play down Google's threat to leave, saying there are many ways to resolve the issue, but insisting all foreign companies, Google included, must abide by Chinese laws.

Washington said it was issuing a diplomatic note to China formally requesting an explanation for the attacks.

The Google issue risks becoming another irritant in China's relationship with the United States. Ties are already strained by arguments over the yuan currency's exchange rate, which US critics say is unfairly low, trade protectionism and US arms sales to Taiwan.

Washington has long been worried about Beijing's cyber-spying programme. A congressional advisory panel said in November the Chinese government appeared increasingly to be penetrating US computers to gather useful data for its military.

IE flaws led to Google hack

The Chinese managed to hack Google accounts of human activists and many businesses as they took advantage of vulnerabilities in Microsoft's Internet Explorer (IE) browser which were previously unknown, according to reports.

Google has threatened to close its operations and offices in China after hacking and "phishing" attempts to break into gmail accounts of US, China and Europe based Chinese human rights activists.

The company, which agreed to censor of Google.cn at its launch in 2006, has also said it is "no longer willing to continue censoring our results on Google.cn."

Reports quoted security researcher McAfee Inc. as saying that IE is vulnerable on all of Microsoft's operating systems, including Windows 7.

What is now termed as 'operation Aurora', is being perceived as a quite sophisticated attack. the report added that 'phishers' fooled users into clicking on a link to a website. This website then secretly downloaded malicious software onto their computers. The spyware allowed the hackers to take remote control of the computers.

Microsoft has already admitted in its blog that IE browser might be used by hackers to remotely spy on infected computers. It is likely to unveil a software update for the browser. "We need to take all cyber attacks, not just this one, seriously," Microsoft Chief Executive Steve Ballmer told CNBC. "We have a whole team of people that responds in very real time to any report that it may have something to do with our software, which we don't know yet," he said.

Google has said that "these accounts have not been accessed through any security breach at Google, but most likely via phishing scams or malware placed on the users' computers."

We will stay in China: Microsoft

Microsoft Corp has no plans to pull out of China, its chief executive has said, playing down concerns about recent cyber-attacks and censorship raised by rival Google Inc.

The company's stance indicates the world's largest software maker is not likely to support its fierce rival in its battle with China and rebuffs broad US political backing for Google.

"There are attacks every day. I don't think there was anything unusual, so I don't understand," Microsoft CEO Steve Ballmer told Reuters after a meeting on modernizing government services at the White House.

"We're attacked every day from all parts of the world and I think everybody else is too. We didn't see anything out of the ordinary."

Recently, Google threatened to pull out of China - the world's biggest Internet market by users - citing censorship and cyber attacks on rights activists' email accounts there.

Google claimed more than 20 other large companies had been the target of cyber-attacks originating in China, but Microsoft has said it has no evidence any of its e-mail services or corporate networks being specifically attacked.

When asked if Microsoft had any plan to pull its business out of China, Ballmer answered "No."

"I don't understand how that helps anything. I don't understand how that helps us and I don't understand how that helps China," Ballmer said.

Microsoft has high hopes for its Bing Internet search engine in China, which has only a small share of the market, but could benefit if Google, the No. 2 player behind dominating local rival Baidu Inc, pulls out.

Ballmer's comments run counter to broad political support for Google. The White House said on Thursday it is backing Google's decision to no longer support China's censoring of searches.

A group of Republican lawmakers on Thursday called for tech heavyweights Cisco Systems Inc, Yahoo Inc and Microsoft to speak out against censorship, while House Speaker Nancy Pelosi urged tech companies not to assist China's attempts to prohibit free exchange of ideas.

Yahoo to go for weeklong shutdown

Yahoo says it will close its offices from Christmas through New Year's to help save money. The cost-cutting move ends a year in which Yahoo's revenue declined for the first time since 2001.

It's the first time that Yahoo has required most of its 13,200 employees to use vacation time or unpaid leave during the holidays. Only employees performing essential duties will be working from Dec. 25 through Jan. 1.

Yahoo Inc, based in Sunnyvale, California, has eliminated about 2,000 jobs and shed other expenses since September 2008. The streamlining has helped offset a 12 percent decline in Yahoo's revenue through the first nine months of this year.

Several other Silicon Valley companies traditionally close most of their offices during the holidays.

Google pays no tax on £ 1.6 bn in UK

Internet search giant Google has not paid any tax on its 1.6 billion pound advertising revenues in Britain last year, a media report says.

"Google, the Internet giant whose informal corporate motto is 'don’t be evil', did not pay any tax on its 1.6 billion pound advertising revenues in Britain last year," the Sunday Times reported.

Google legally avoided paying more than 450 million pound in corporation tax to HM Revenue & Customs in 2008, as it diverted all its advertising earnings from customers in Britain to its Irish subsidiary, the newspaper said.

Citing accounts filed with the Companies House in the past week, the daily said, "Google's 2008 UK corporation tax bill amounted to just 141,519 pound -- and that was tax on the interest generated by its cash pile in UK bank deposits."

Vince Cable, the deputy leader of the Liberal Democrats, has urged Google to "pay its fair share" of tax.

"Google’s reputation will be severely damaged if it continues to behave in this way. It is ducking its social responsibility," Cable told the Sunday Times.

Cable further added that "avoidance like this is hard to stomach at the best of times. But when the country is in recession and everyone is feeling the pain, it really sticks in the throat -- it means higher taxes for the rest of us".

Google, however, said its structure complies fully with UK tax rules and that the company makes a "substantial" contribution to tax receipts wherever it operates.

At present, about 13 per cent of Google's global revenues, come from the UK, and 770 staff are based at its London offices.

Austin Mitchell, the Labour MP for Great Grimsby who campaigns against tax avoidance, said, "Google isn't just sucking money out of local newspapers and other people who rely on advertising for a living -- it's also draining money out of the public finances."

Meanwhile, Peter Barron, director of communications for Google in northern Europe, told the newspaper: "Google makes a big investment in the UK, with over 800 employees, and we make a substantial contribution to local and national taxation.

"But the fact is that our European headquarters is in Dublin. We comply fully with the tax laws in all the countries in which we operate."

Quoting accountants the report said that if Google had paid tax on its 1.6 billion pound advertising revenues in Britain, it could have raised about 450 million pound for the public finances -- "enough tax to fund three NHS hospitals, buy at least eight Chinook helicopters or pay the annual salaries of about 15,000 policemen.”

Some Fun Facts about Google

Google sorts billions of bits of information for its users. Here are some little-known bits of information about Google:

• Google's name is a play on the word googol, which refers to the number 1 followed by one hundred zeroes. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. Google's play on the term reflects the company's mission to organize the immense amount of information available on the web.

• Google started as a research project at Stanford University, created by Ph.D. candidates Larry Page and Sergey Brin when they were 24 years old and 23 years old respectively (a combined 47 years old).

• Google's index of web pages is the largest in the world, comprising of billions of web pages. Google searches this immense collection of web pages often in less than half a second.months.

• Google receives daily search requests from all over the world, including Antarctica.

• Users can restrict their searches for content in 35 non-English languages, including Chinese, Greek, Icelandic, Hebrew, Hungarian and Estonian. To date, no requests have been received from beyond the earth's orbit, but Google has a Klingon interface just in case.

• Google has a world-class staff of more than 2,668 employees known as Googlers. The company headquarters is called the Googleplex.

• Google translates billions of HTML web pages into a display format for WAP and i-mode phones and wireless handheld devices, and has made it possible to enter a search using only one phone pad keystroke per letter, instead of multiple keystrokes.

• Google Groups comprises more than 845 million Usenet messages, which is the world's largest collection of messages or the equivalent of more than a terabyte of human conversation.

• The basis of Google's search technology is called PageRank™, and assigns an "importance" value to each page on the web and gives it a rank to determine how useful it is. However, that's not why it's called PageRank. It's actually named after Google co-founder Larry Page.

• Googlers are multifaceted. One operations manager, who keeps the Google network in good health is a former neurosurgeon. One software engineer is a former rocket scientist. And the company's chef formerly prepared meals for members of The Grateful Dead and funkmeister George Clinton.

Microsoft to hire 400 Yahoo employees

Microsoft Corp will hire at least 400 workers from Yahoo Inc if government regulators approve the companies' proposed Internet search partnership, and Yahoo will receive $150 million to cover any unexpected costs during the switch to new technology.

The details emerged in a regulatory filing that elaborated on an agreement announced last week. Sunnyvale-based Yahoo said then that an unspecified number of its 13,000 employees would be offered jobs at Microsoft after the Redmond, Washington-based software maker assumes control of the search results and search advertising on Yahoo's Web site.

The transition is supposed to begin early next year, assuming the alliance is approved by antitrust regulators in the United States and Europe.

Microsoft will pay $50 million annually during the first three years of the 10-year contract to supplement the revenue that Yahoo will receive from the ads appearing alongside its search results. The $150 million in guaranteed payments weren't mentioned last week.

The filing said Yahoo can use the $150 million to pay for unforeseen transition costs. Yahoo's stock has fallen by about 15 per cent since it unveiled the Microsoft deal, largely because announced terms didn't include a large upfront payment.

The disclosure probably won't ease the disappointment much, given analysts had anticipated Microsoft paying $1 billion to $2 billion for access to Yahoo's search engine.

Most of the revenue from the Microsoft deal will flow from ad commissions. Yahoo will receive 88 percent of the search ad revenue during the first five years of the contract. After that, Yahoo's commission will range from 83 percent to 93 percent, depending on whether it still handles some of the ad sales in the partnership.

The main reason Yahoo decided to turn over its search engine to Microsoft was to save money. If Yahoo wants to save even more on technology, it
has the option of adopting Microsoft's online mapping service replace of its own, according to the filing.

Yahoo Chief Executive Carol Bartz has already made it known she isn't impressed with Yahoo's online maps. As it is, transferring 400 workers to Microsoft would prune Yahoo's current payroll by about 3 per cent.

Yahoo will lay off some workers if the Microsoft deal goes through, Bartz said last week. Tuesday's filing didn't provide any layoff projections. Although it also has been jettisoning workers because of the recession, Microsoft finished its latest fiscal year end in June with 93,000 employees -- an increase of about 2,000 people from the previous year.

Microsoft is counting on the Yahoo partnership to help it reverse years of losses in its online operations and siphon some traffic -- and ad sales -- from Internet search leader Google Inc.

Yahoo's search engine is the second largest, making it the quickest way for Microsoft to gain ground on Google. Even so, Microsoft and Yahoo combined have less than 30 percent of the US search market compared to 65 percent for Google, according to comScore Inc.

To keep Yahoo happy, Microsoft will have to produce ad revenue per search that is within a certain percentage of Google's industry-leading rate. If Microsoft doesn't hit the target, Yahoo can abandon the partnership before the contract expires.

The filing didn't specify how close Microsoft has to come to Google's revenue per search. Microsoft estimates that Google gets 7 cents in ad revenue for every search, while Yahoo gets 4.3 cents and Microsoft gets 3.9 cents, according to a PowerPoint slide Microsoft mistakenly posted online.

5 copied features of Microsoft Bing

Microsoft has admitted publicly that it did a poor job of making people aware of the features in its old search engine. With the rollout of Bing, it’s becoming crystal clear just how unfamiliar people were with Live Search.

Features that had long existed in Live Search are suddenly getting noticed and being branded as "new." Here are five examples.

Smart motion previews
Internet safety experts are up in arms, according to a Fox News story, because Bing’s video search lets visitors preview videos by hovering their cursors over a thumbnail -- potentially providing a way for children to watch porn without having to navigate to a porn site.

But, according to Bing Search GM Mike Nichols, who responded to the controversy in a blog post, the feature has actually existed for “well more than a year.”

Photos on the home page
In its adulatory review, the WSJ said, “Bing.com evokes the cover of a glossy magazine with a stunning photo that takes over the page. This photo, usually slightly off-beat and somewhat alluring, changes every day.” Microsoft introduced photo-heavy front pages on Live Search in June 2008.

Bing 411
TechCrunch said that Bing 411-- a feature that lets users call a number to get local information -- was a “direct swipe” at a similar Google product and had been “lost in all the excitement” around the launch of Bing. Other publications also covered the supposed “introduction” of Bing 411.

But the product had existed under the name Live Search 411 since October 2007.

Bing Mobile
Microsoft got lots of attention for the roll-out of the mobile version of its search engine. But by the company’s own admission, the mobile version did not include any new features.





Local Business Center
SEORoundtable, which also points out how Bing is getting praised for old features in Live Search, notes that “people are first noticing that Bing has a Local Business Center.” But as SEORoundtable notes it already existed in Live Search -- all that’s new is the Bing.com URL.

Google launches 'Google Squared'

Google, already the king of Internet search, rolled out an experimental new search product called "Google Squared."

Google Squared does not provide a list of links to Web pages, like with a traditional Google search, but presents information derived from a query in a spreadsheet-like grid called a "square." Users of google.com/squared can then build, modify and refine their "square" through further Web searches.

"Unlike a normal search engine, Google Squared doesn't find webpages about your topic -- instead, it automatically fetches and organizes facts from across the Internet," Google said in a preview of the product last month. In a blog post on Wednesday, Google said Google Squared could be useful when a user needs to make multiple searches to find the information they want.

"It essentially searches the Web to find the types of facts you might be interested in, extracts them and presents them in a meaningful way," Google said. "If your square isn't perfect at the beginning, it's easy to work with Google Squared to get a better answer," Google added.

The Mountain View, California-based Internet search giant cautioned that Google Squared remains experimental and the technology behind it "is by no means perfect."