Norwegian telecom firm Telenor announced the launch of its services in seven out of 22 mobile zones in India on Thursday, amid an intense tariff war in the world's fastest-growing wireless market.The company said it would charge 29 paise per minute for local calls and 49 paise for national long distance calls, staying away from a per-second billing plan that most mobile operators have recently announced.
Telenor, which last year bought into a nascent telecom firm of Indian realty Unitech Ltd, launched its services under the Uninor brand. Intense competition is driving drastic cuts in call charges in the world's second-most populous country.
Tata Teleservices, the No. 6 operator, was the first to launch per-second billing earlier this year, deviating from the industry norm of per-minute billing. The offer was a roaring success.
Mobile services leaders Bharti Airtel, Reliance Communications and Vodafone Essar have all followed suit to launch the per-second billing, which analysts have said will significantly dent profit margins.
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