Wednesday, 24 February 2010

Sony launches SD/SDHC cards

Sony has launched a range of SD/SDHC and microSD/microSDHC cards. Providing memory capacity to consumers in compact devices, these cards can be used in cameras, mobile phones & laptops which use SD card format.

The new range of memory cards are all class-4-speed for high-definition recording and include unique benefits like x-Pict story and File Rescue software.

Speaking on the launch, Masaru Tamagawa, MD, Sony India said “The new memory cards range SD/SDHC and microSD/microSDHC will complement Sony’s existing Memory Stick line up, satisfying the needs of a broader range of users, and strengthening Sony’s position as a full line media supplier. In addition to the current models, Sony also intends to expand the product line-up to address the price conscious customers and capture 35% share in the SD card market by 2010-11."

Class 4 data transfer speed means stable HD video recording and better speed to cope with the advanced functions of compact digital cameras. Sony’s SD/SDHC memory card range features storage capacity of up to 32GB, while the microSD/microSDHC memory cards are able to store up to 8GB of data.

With File Rescue software, users can retrieve photos, videos, or music files that were damaged or deleted by mistake. The same is available as a simple download which is free of cost. Then there's x-Pict story, which will let them combine their choice of music with their favorite pictures.

Priced between Rs 600 to Rs 1500, the new range of Memory cards will be available across all Sony Center stores and other major electronic outlets across India.